Digital Marketing

Welcome to your Digital Marketing Assignment Exam-2023

Name

Batch (Evening/Morning)

What is the full form of SEO?

A. Search Engine Optimal

B. Social Engine Optimization

C. Search Engine Optimization

D. Social Engine Optimal

Which of the following metric is used for tracking the status of email marketing?

1. Conversion Rate

2. Open Rate

3. Bounce Rate

4. All of the above

Comments to a blog are ___.

A. User's views about the blog post

B. New blog post

C. New link of the blog post

D. None of these

CTR stands for ___.

A. Call To Read

B. Click Through Read

C. Call Through Rate

D. Click Through Rate

The Keyword Planner helps you select the most profitable keywords based on the ____.

A. Average monthly searches

B. Competition types

C. CPC rates

D. All of the above

Which of the following is incorrect?

1. If you know about your target audience's intent, you can easily focus on creating valuable content.

2. You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors.

3. Both (a) and (b) are true

4. Both (a) and (b) are false

In order to drive traffic to their websites and ads, advertisers use ____.

A. Keyword Rehabilitation Tools

B. Keyword Research Tools

C. Keyword Reconsize Tools

D. Keyword Remuneration Tools

A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

Which of the following is not specifically required by the search engines?

1. Poor user experience

2. Keyword stuffing

3. Buying links

4. All of the above

10.

The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.

A. Google Search Engine

B. Google AdWords

C. Google One

D. Google Chrome

11.

What is a widget in WordPress?

A. The element that adds new feature to the theme

B. New theme type

C. Editor of a WordPress theme

D. All of these

12.

In this social Media space, which of these platform is primarily focused on dissemnation of images and small GIFs

A. Pinterest

B. Twitter

C. Tumblr

D. Facebook

13.

Which of the following is the correct depiction of Digital Marketing?

1. E-mail Marketing

2. Social Media Marketing

3. Web Marketing

4. All of the above

14.

__________ doesn't fall under the category of digital marketing.

1. TV

2. Billboard

3. Radio

4. All of the above

15.

What kind of websites should a "Digital Marketing Agency Have"?

A. E Commerce Website

B. Blogging Website

C. Professional Website

D. Personal Website

16.

Where can you find permalink settings in WordPress?

A. Setting -> Permalinks

B. About -> Permalinks

C. Tools -> Links -> Permalinks

D. None of these

17.

What should be remembered before creating a PPC campaign?

A. Determine your goals

B. Set a budget

C. Make a keyword list

D. All of the above

18.

Search engines know that ____ information does not satisfy users, they want a full explanation.

A. Basic

B. Advance

C. Mediocre

D. Best

19.

Creating and publishing video content on a blog is called?

A. Vlog

B. News

C. Media blog

D. All of these

20.

Using ____, you improve your site's structure and content and conduct promotional activities to enhance your ranking on search engines.

A. Search Engine Optimization

B. Social Media Marketing

C. Social Media Optimization

D. Search Engine Marketing

21.

Investing money in the ____ are required of advertisers.

A. Right keywords

B. Writing strong content

C. Using ads with CTRs

D. All of the above

22.

In WordPress themes can be edited using which of these options?

A. Using customize option

B. Editing theme code

C. Both A and B

D. None of these

23.

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

1. Internet Marketing

2. Direct Marketing

3. Electronic Marketing

4. Interactive Marketing

24.

Which of the following is incorrect about digital marketing?

1. Digital marketing can only be done offline

1. Digital marketing cannot be done offline.

1. Digital marketing requires electronic devices for promoting goods and services.

1. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

25.

All plugins installed on WordPress can be viewed at?

A. plugins -> add plugin

B. settings -> plugin

C. plugins -> installed plugin

D. None of these

26.

In On-Page SEO, website owners use various methods and measures within their own websites to improve their website's ____ on search engines.

A. Pages

B. Ranking

C. Portal

D. Data

27.

Google ads are also known as -

A. PPC advertising

B. Pay-per-click advertising

C. Both A and B

D. None of the above

28.

Which of these is a feature of WordPress?

A. User Management

B. Provides tools for Search Engine Optimisation

C. Contains multiple themes to style our website

D. All of these

29.

What are the benefits of blogging?

A. Reach to a wider audience across globe

B. Create App

C. Commenting on blogs

D. None of these

30.

A lead is useful for

A marketing staff

(b) A team leader

(d) An industry making lead products

31.

SMM stands for ___.

A. Social Media Marketing

B. Search engine Media Management

C. Social Media Management

D. None of these

32.

These tags are not visible to users, but search engines can see them in order to ____.

A. Index your website

B. Determine its ranking

C. Both A and B

D. None of the above

33.

What is a favicon of a blog?

A. Graphic appearing in tab bar

B. Blogger picture in the writer section

C. Footer image

D. Header image

34.

What is the full form of SERP?

A. Search Engine Results Pointer

B. Search Engine Rituals Pointer

C. Search Engine Results Page

D. Social Engine Results Page

35.

In On-Page SEO, website owners use various methods and measures within their own websites to improve their website's ____ on search engines.

A. Pages

B. Ranking

C. Portal

D. Data

36.

Website can contain which of the following?

A. Text Pages

B. Digital Images

C. Audios & Videos

D. All of the above

37.

____, social media, mobile apps, and other digital channels are all examples of digital marketing used by companies and companies.

A. Search Engines

B. Websites

C. Emails

D. All of the above

38.

What is meant by 'MicroBlogging'?

A. Blog which are posted by companies, not indivudials.

B. Blog with limited individual posts, limited by character count typically.

C. Blogging from mobile device.

D. All of the above

39.

What does CPM extend to?

A. Cost Per Measure

B. Cost Per Market Value

C. Cost Per Merchant

D. Cost Per Thousand Impressions

40.

Which is a good frequency for posting on a blog?

A. Daily

B. Once a week

C. Once a month

D. Depends of type of blog and blogger

41.

A search engine marketing strategy uses paid advertisements such as ____ (PPC) ads that appear above organic results in search engine results pages.

A. Page per click

B. Point per click

C. Pay per click

D. None

42.

Which of the following is involved in the digital marketing process?

1. RSA

2. Voice Broadcasting

3. Podcasting

4. All of the above

43.

Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.

A. Numbers

B. Clicks

C. Prices

D. Dates

44.

Plugins in WordPress are used to ___.

A. Easily modify, customize or enhance WordPress sites

B. Change UI of the dashboard

C. Add a new address to the website

D. All of these

45.

WordPress is a ___.

A. Content Management System

B. blogger

C. Programming language

D. All of these

46.

What is considered while creating a front page of the website or homepage?

1. References of other websites

2. A brief elaboration about the company

3. Logos portraying the number of awards won by the web designer

4. None of the above

47.

Ads with emotional content get a high click-through rate?

A. True

B. False

C. Can't say

D. Maybe

48.

CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.

A. Cost Per Closure

B. Click Per Cost

C. Cost Per Click

D. Click Per Closure

49.

How many types of pillars do we have in digital marketing?

1. 1

2. 2

3. 3

4. 4

50.

Which of the following is/are the goal(s) of email marketing?

A. Increasing your product and service signups

B. For the purpose of generating new sales leads

C. Attend your event to reach the maximum number of attendees

D. All of the above

51.

____ is/are part(s) of SEO.

A. Off-Page

B. On-Page

C. Both A and B

D. None of the above

52.

A. Pages

B. Ranking

C. Portal

D. Data

53.

What is a blog?

A. A website with content updating from time to time

B. A static website

C. A website to display company details

D. None of these

54.

The full form of FFA page is __________.

1. Free for All Links

2. Free for Alexa

4. Free for All Search Engine

55.

__________ is responsible for hamper the search rankings.

1. Connecting to your own website from any random website.

2. Utilizing the same colors of texts as that of your background pages.

3. Integrating page templates into your page template.

4. None of the above

56.

Can a blogger earn money by?

A. Putting Google Ads on blogs

B. Add paid blog post promoting other sites

C. Charges users for premium content

D. All of these

57.

What report indicates the pages of a wbsites where users first arrived?

A. Landing Page Report

B. Page Report

C. Social Network

D. Television Commercial

58.

Who is a blogger?

A. Person who consumes blog

B. Person creating and publishing blog content

C. reviewer of blog

D. None of these

59.

Digital marketing relies heavily on ____.

A. Google Search Engine

B. Search Engine Optimization

C. Google AdWords

D. Social Media Marketing

60.

CMS stands for ___.

A. Content Management System

B. Creator Management System

C. Content Manager Source

D. None of these

61.

In mobile marketing, the full form of LBS is __________.

1. Location-based service

2. List-based service

3. Lead-based service

4. None of the above

62.

Which of the following keywords is/are most expensive?

A. Insurance

B. Loans

C. Mortgage

D. All of the above

63.

Which of the following is the most common delivery channel in terms of mobile marketing?

1. Graphic

2. Text

3. Voice call

4. Search engine marketing

64.

Which of the following is incorrect about digital marketing?

1. Digital marketing can only be done offline

2. Digital marketing cannot be done offline.

3. Digital marketing requires electronic devices for promoting goods and services.

4. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

65.

A ____ is a word or phrase that a user enters into a search engine to find information.

A. Text

B. Keyword

C. AdWords

D. Search Engine

66.

Your content should be shared with influencers in your field if it is ____.

A. Unique

B. Relevant

C. Up-to-date

D. All of the above

67.

The most successful keywords will have a ___ CPC if they have a high quality score.

A. Low

B. High

C. Expensive

D. Average

68.

____ are used in digital marketing.

A. Electronic devices

B. Internet

C. Both A and B

D. None of the above

69.

In search engine results pages, meta ____ are displayed in the browser window's title bar.

A. Titles

B. Description

C. Keywords

D. None of the above

70.

Which of the following features corresponds to the role of the lead nurturing platform?

1. A/B Testing

2. Campaigning

3. Landing Page Creation

4. All of the above

71.

Blogger platform is owned by Google?

A. True

B. False

72.

Which of the following is the correct abbreviation CMS?

1. Content Maintenance Site

2. Content Maintenance System

3. Content Management System

4. Content Marketing System

73.

Facebook feature(s) for Marketing is/are -

A. Facebook Business Page

B. Create Facebook Group

C. Join Facebook Group

D. All of the above

74.

Which of these does Google Analytic use to distingwish new and returng users?

A. All Traffic

B. Behavior

C. Demographics

D. Geo

75.

Which of the following resources are required to create a blog?

A. Domain Name

B. Hosting

C. Content

D. All of these

76.

What is blogging?

A. Creating photographic content

B. Publishing a video/audio content on web

C. Publish written content on a website

D. All of these

77.

____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

78.

Google AdWords is also known as -

A. Google Words

B. Google One

C. Google Ads

D. Google Marketing

79.

What among the following stand true for a page?

A. Users Can Comment on a Page

B. page is non-editable.

C. Page cannot be deleted.

D. Non of the above.

1 out of 8

Hitech

Add a Comment Cancel reply