DIGITAL MAKETING ASSIGNMENT

Welcome to your Digital Marketing Assignment Exam-2023

Name

Batch (Evening/Morning)

Which of the following is the correct abbreviation CMS?

1. Content Maintenance Site

2. Content Maintenance System

3. Content Management System

4. Content Marketing System

____ are used in digital marketing.

A. Electronic devices

B. Internet

C. Both A and B

D. None of the above

What among the following stand true for a page?

A. Users Can Comment on a Page

B. page is non-editable.

C. Page cannot be deleted.

D. Non of the above.

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

1. Internet Marketing

2. Direct Marketing

3. Electronic Marketing

4. Interactive Marketing

What is the full form of SERP?

A. Search Engine Results Pointer

B. Search Engine Rituals Pointer

C. Search Engine Results Page

D. Social Engine Results Page

In order to drive traffic to their websites and ads, advertisers use ____.

A. Keyword Rehabilitation Tools

B. Keyword Research Tools

C. Keyword Reconsize Tools

D. Keyword Remuneration Tools

A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

In WordPress themes can be edited using which of these options?

A. Using customize option

B. Editing theme code

C. Both A and B

D. None of these

In this social Media space, which of these platform is primarily focused on dissemnation of images and small GIFs

A. Pinterest

B. Twitter

C. Tumblr

D. Facebook

10.

What is blogging?

A. Creating photographic content

B. Publishing a video/audio content on web

C. Publish written content on a website

D. All of these

11.

Which of the following features corresponds to the role of the lead nurturing platform?

1. A/B Testing

2. Campaigning

3. Landing Page Creation

4. All of the above

12.

What report indicates the pages of a wbsites where users first arrived?

A. Landing Page Report

B. Page Report

C. Social Network

D. Television Commercial

13.

Search engines know that ____ information does not satisfy users, they want a full explanation.

A. Basic

B. Advance

C. Mediocre

D. Best

14.

Plugins in WordPress are used to ___.

A. Easily modify, customize or enhance WordPress sites

B. Change UI of the dashboard

C. Add a new address to the website

D. All of these

15.

____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

16.

Which of these does Google Analytic use to distingwish new and returng users?

A. All Traffic

B. Behavior

C. Demographics

D. Geo

17.

All plugins installed on WordPress can be viewed at?

A. plugins -> add plugin

B. settings -> plugin

C. plugins -> installed plugin

D. None of these

18.

The most successful keywords will have a ___ CPC if they have a high quality score.

A. Low

B. High

C. Expensive

D. Average

19.

Your content should be shared with influencers in your field if it is ____.

A. Unique

B. Relevant

C. Up-to-date

D. All of the above

20.

__________ doesn't fall under the category of digital marketing.

1. TV

2. Billboard

3. Radio

4. All of the above

21.

A lead is useful for

A marketing staff

(b) A team leader

(d) An industry making lead products

22.

Which of the following is involved in the digital marketing process?

1. RSA

2. Voice Broadcasting

3. Podcasting

4. All of the above

23.

Google ads are also known as -

A. PPC advertising

B. Pay-per-click advertising

C. Both A and B

D. None of the above

24.

What is meant by 'MicroBlogging'?

A. Blog which are posted by companies, not indivudials.

B. Blog with limited individual posts, limited by character count typically.

C. Blogging from mobile device.

D. All of the above

25.

Which of the following is/are the goal(s) of email marketing?

A. Increasing your product and service signups

B. For the purpose of generating new sales leads

C. Attend your event to reach the maximum number of attendees

D. All of the above

26.

____ is/are part(s) of SEO.

A. Off-Page

B. On-Page

C. Both A and B

D. None of the above

27.

Which of these is a feature of WordPress?

A. User Management

B. Provides tools for Search Engine Optimisation

C. Contains multiple themes to style our website

D. All of these

28.

Which of the following metric is used for tracking the status of email marketing?

1. Conversion Rate

2. Open Rate

3. Bounce Rate

4. All of the above

29.

Which is a good frequency for posting on a blog?

A. Daily

B. Once a week

C. Once a month

D. Depends of type of blog and blogger

30.

____, social media, mobile apps, and other digital channels are all examples of digital marketing used by companies and companies.

A. Search Engines

B. Websites

C. Emails

D. All of the above

31.

Which of the following is the most common delivery channel in terms of mobile marketing?

1. Graphic

2. Text

3. Voice call

4. Search engine marketing

32.

The full form of FFA page is __________.

1. Free for All Links

2. Free for Alexa

4. Free for All Search Engine

33.

What is a blog?

A. A website with content updating from time to time

B. A static website

C. A website to display company details

D. None of these

34.

What does CPM extend to?

A. Cost Per Measure

B. Cost Per Market Value

C. Cost Per Merchant

D. Cost Per Thousand Impressions

35.

How many types of pillars do we have in digital marketing?

1. 1

2. 2

3. 3

4. 4

36.

A. Pages

B. Ranking

C. Portal

D. Data

37.

Which of the following is incorrect?

1. If you know about your target audience's intent, you can easily focus on creating valuable content.

2. You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors.

3. Both (a) and (b) are true

4. Both (a) and (b) are false

38.

Creating and publishing video content on a blog is called?

A. Vlog

B. News

C. Media blog

D. All of these

39.

A ____ is a word or phrase that a user enters into a search engine to find information.

A. Text

B. Keyword

C. AdWords

D. Search Engine

40.

What is the full form of SEO?

A. Search Engine Optimal

B. Social Engine Optimization

C. Search Engine Optimization

D. Social Engine Optimal

41.

Digital marketing relies heavily on ____.

A. Google Search Engine

B. Search Engine Optimization

C. Google AdWords

D. Social Media Marketing

42.

Which of the following keywords is/are most expensive?

A. Insurance

B. Loans

C. Mortgage

D. All of the above

43.

What is a widget in WordPress?

A. The element that adds new feature to the theme

B. New theme type

C. Editor of a WordPress theme

D. All of these

44.

Which of the following resources are required to create a blog?

A. Domain Name

B. Hosting

C. Content

D. All of these

45.

In mobile marketing, the full form of LBS is __________.

1. Location-based service

2. List-based service

3. Lead-based service

4. None of the above

46.

Website can contain which of the following?

A. Text Pages

B. Digital Images

C. Audios & Videos

D. All of the above

47.

Where can you find permalink settings in WordPress?

A. Setting -> Permalinks

B. About -> Permalinks

C. Tools -> Links -> Permalinks

D. None of these

48.

Which of the following is the correct depiction of Digital Marketing?

1. E-mail Marketing

2. Social Media Marketing

3. Web Marketing

4. All of the above

49.

These tags are not visible to users, but search engines can see them in order to ____.

A. Index your website

B. Determine its ranking

C. Both A and B

D. None of the above

50.

Blogger platform is owned by Google?

A. True

B. False

51.

Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.

A. Numbers

B. Clicks

C. Prices

D. Dates

52.

Which of the following is not specifically required by the search engines?

1. Poor user experience

2. Keyword stuffing

3. Buying links

4. All of the above

53.

In On-Page SEO, website owners use various methods and measures within their own websites to improve their website's ____ on search engines.

A. Pages

B. Ranking

C. Portal

D. Data

54.

Which of the following is incorrect about digital marketing?

1. Digital marketing can only be done offline

1. Digital marketing cannot be done offline.

1. Digital marketing requires electronic devices for promoting goods and services.

1. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

55.

What are the benefits of blogging?

A. Reach to a wider audience across globe

B. Create App

C. Commenting on blogs

D. None of these

56.

What is a favicon of a blog?

A. Graphic appearing in tab bar

B. Blogger picture in the writer section

C. Footer image

D. Header image

57.

SMM stands for ___.

A. Social Media Marketing

B. Search engine Media Management

C. Social Media Management

D. None of these

58.

Google AdWords is also known as -

A. Google Words

B. Google One

C. Google Ads

D. Google Marketing

59.

Ads with emotional content get a high click-through rate?

A. True

B. False

C. Can't say

D. Maybe

60.

What should be remembered before creating a PPC campaign?

A. Determine your goals

B. Set a budget

C. Make a keyword list

D. All of the above

61.

What is considered while creating a front page of the website or homepage?

1. References of other websites

2. A brief elaboration about the company

3. Logos portraying the number of awards won by the web designer

4. None of the above

62.

WordPress is a ___.

A. Content Management System

B. blogger

C. Programming language

D. All of these

63.

Who is a blogger?

A. Person who consumes blog

B. Person creating and publishing blog content

C. reviewer of blog

D. None of these

64.

Investing money in the ____ are required of advertisers.

A. Right keywords

B. Writing strong content

C. Using ads with CTRs

D. All of the above

65.

Which of the following is incorrect about digital marketing?

1. Digital marketing can only be done offline

2. Digital marketing cannot be done offline.

3. Digital marketing requires electronic devices for promoting goods and services.

4. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

66.

In search engine results pages, meta ____ are displayed in the browser window's title bar.

A. Titles

B. Description

C. Keywords

D. None of the above

67.

In On-Page SEO, website owners use various methods and measures within their own websites to improve their website's ____ on search engines.

A. Pages

B. Ranking

C. Portal

D. Data

68.

Using ____, you improve your site's structure and content and conduct promotional activities to enhance your ranking on search engines.

A. Search Engine Optimization

B. Social Media Marketing

C. Social Media Optimization

D. Search Engine Marketing

69.

Facebook feature(s) for Marketing is/are -

A. Facebook Business Page

B. Create Facebook Group

C. Join Facebook Group

D. All of the above

70.

CMS stands for ___.

A. Content Management System

B. Creator Management System

C. Content Manager Source

D. None of these

71.

The Keyword Planner helps you select the most profitable keywords based on the ____.

A. Average monthly searches

B. Competition types

C. CPC rates

D. All of the above

72.

__________ is responsible for hamper the search rankings.

1. Connecting to your own website from any random website.

2. Utilizing the same colors of texts as that of your background pages.

3. Integrating page templates into your page template.

4. None of the above

73.

Can a blogger earn money by?

A. Putting Google Ads on blogs

B. Add paid blog post promoting other sites

C. Charges users for premium content

D. All of these

74.

CTR stands for ___.

A. Call To Read

B. Click Through Read

C. Call Through Rate

D. Click Through Rate

75.

The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.

A. Google Search Engine

B. Google AdWords

C. Google One

D. Google Chrome

76.

A search engine marketing strategy uses paid advertisements such as ____ (PPC) ads that appear above organic results in search engine results pages.

A. Page per click

B. Point per click

C. Pay per click

D. None

77.

What kind of websites should a "Digital Marketing Agency Have"?

A. E Commerce Website

B. Blogging Website

C. Professional Website

D. Personal Website

78.

Comments to a blog are ___.

A. User's views about the blog post

B. New blog post

C. New link of the blog post

D. None of these

79.

CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.

A. Cost Per Closure

B. Click Per Cost

C. Cost Per Click

D. Click Per Closure

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